For my Multimedia Independent Study I decided to collaborate with a 3rd year copywriter, Gabriella Evans, and come up with a launch campaign for a plush doll brand.

We called our brand “Whim Dolls”.  Each Whim Doll is based on a human trait, personality or some distinctive quality. They are completely hand-made and each doll is a once off, never to be replicated.

Each Whim Doll has its own tag with a unique QR code, which you can scan to view a short introductory video of the specific doll.

The video above serves to illustrate the Whim Doll brand Campaign roll-out, as well as how the website would work.







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