(3rd year brief)
In groups of 6, we were required to select a local brand and create a new media campaign for it. The groups were split into web and motion counter parts, me being part of the motion side of things. The brand our group decided on was Myög, a frozen yogurt shop in Cape Town.
We formulated a campaign called “Follow your Heart” and did a complete rebranding from logo to in-store. The image above illustrates how the campaign ran.
A video was also made in order to explain to consumers how the campaign works (see above).